If you’re looking for continuous, unrevised brand presence in a brick and mortar store, you can’t go wrong with a point-of-purchase (POP) display. POP marketing can increase sales for a fast return on investment… if it captures your audience quickly and entices them to buy.
One of the first decisions you’ll have to make about your new display is whether it will be temporary, semi-permanent, or permanent. Today’s blog will help you understand the differences so you can make the right choice.
Designed to last a couple of months, temporary displays are a good choice for testing the market and seasonal promotions. Typically printed on corrugated cardboard, they’re pretty affordable to produce and ship but are prone to damage.
Semi-permanent displays are designed to last a little longer, about 12 months. They are constructed with more durable materials, such as metal, wood, plastic, and glass for a more professional appearance.
Often designed to appear as a kiosk, store-in-store, or aisle redesign within a store, permanent displays are manufactured to last for a few years. They are great for hosting in-store product demos a successful method of marketing. Since permanent displays are the most expensive to build, careful design and planning is important.
Which display is right for you?
When choosing the right display to showcase your products, ask yourself these five questions:
1 – How long is my marketing campaign?
If it’s less than three months, you can probably get away with a temporary display. But remember you will need to start fresh (and with a new investment) for your next display.
2 – What image do I want to portray?
Your brand image should dictate the materials – and in turn, the budget – for your display. If you manage a luxury brand, a temporary cardboard display will not accurately represent your product. You should opt for higher-end materials to draw the right attention.
3 – How can I capture attention?
The main goal of your point of sale display is to engage potential customers, and you have about one second to do that. We’ve created displays that create a big boost at the point-of-purchase by incorporating sound, lighting, video displays, and product demos. These features are not always available for temporary displays.
4 – Does it make sense to showcase multiple products?
Semi- and permanent displays can showcase more than one product at a time, making them a cost-effective choice for larger brands that run consecutive campaigns.
5 – What’s my budget?
While temporary displays can be less expensive to produce, semi- or permanent displays are often a better solution long-term. If you plan to market your product for more than three months, you’ll save money in the long run by creating one display that lasts. You’ll sell more products and earn a faster ROI with an engaging display.
Maximum Impact with Minimal Investment
Understanding our retrofit services might make your decision a little easier. Instead of tearing down a semi-permanent or permanent display when the marketing cycle is over, we can change out the graphics and product for about 15% – 30% of the original cost. Plus, production is faster and shipping costs less.
Many brands find the option to retrofit down the road makes the investment for a semi-permanent or permanent display well worth it in the long run.
Still not sure which point-of-purchase display to choose?
It’s a lot to consider. We’re happy to discuss your individual needs and make recommendations for an effective display that will pay off your investment as quickly as possible.